Course Overview
Welcome to the Digital Marketing Masterclass, a comprehensive program designed to equip you with the skills and knowledge needed to thrive in the ever-evolving world of online marketing. In this course, you will learn the fundamentals of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and analytics. Whether you're a beginner looking to start a career in digital marketing or an experienced marketer seeking to enhance your skills, this course offers valuable insights and practical strategies to help you achieve your goals.
Our Digital Marketing Masterclass goes beyond theory and focuses on real-world application. You'll learn how to develop and implement effective digital marketing campaigns that drive traffic, generate leads, and increase conversions. Through hands-on projects, case studies, and interactive exercises, you'll gain practical experience in using industry-leading tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and HubSpot. By the end of this course, you'll be able to create data-driven marketing strategies, analyze campaign performance, and make informed decisions to optimize your marketing efforts.
Maria Rodriguez
Digital Marketing Expert at HubSpot
Maria Rodriguez is a seasoned digital marketing professional with over 10 years of experience in helping businesses grow their online presence and achieve their marketing objectives. As a Digital Marketing Expert at HubSpot, she specializes in developing and implementing comprehensive digital marketing strategies for clients across various industries. Maria is passionate about sharing her knowledge and expertise with aspiring marketers and is committed to providing a practical and engaging learning experience.
Maria holds a Master's degree in Marketing from the University of Texas at Austin and is a certified Google Ads and Google Analytics professional. She has been featured in numerous industry publications and conferences, where she shares her insights on the latest digital marketing trends and best practices. Maria is also a dedicated mentor, guiding young professionals in their careers and helping them achieve their full potential.
Course Syllabus
| Week | Topic | Description |
|---|---|---|
| 1 | Introduction to Digital Marketing | Overview of digital marketing landscape, key channels, and strategies. Understanding customer behavior and the digital marketing funnel. |
| 2 | Search Engine Optimization (SEO) | Keyword research, on-page optimization, off-page optimization, technical SEO, and SEO tools. Developing a comprehensive SEO strategy. |
| 3 | Social Media Marketing | Social media platforms overview, creating a social media strategy, content creation, community management, and social media advertising. |
| 4 | Email Marketing | Building an email list, creating effective email campaigns, segmentation, automation, A/B testing, and email marketing best practices. |
| 5 | Content Marketing | Developing a content marketing strategy, creating high-quality content, content distribution, and content promotion. |
| 6 | Pay-Per-Click (PPC) Advertising | Google Ads fundamentals, keyword targeting, ad creation, campaign management, and performance tracking. |
| 7 | Digital Marketing Analytics | Using Google Analytics to track website traffic, user behavior, and campaign performance. Analyzing data to optimize marketing strategies. |
| 8 | Advanced Digital Marketing Strategies | Retargeting, influencer marketing, mobile marketing, video marketing, and emerging trends in digital marketing. |
| 9 | Creating a Digital Marketing Plan | Developing a comprehensive digital marketing plan for a business or organization. Setting goals, defining target audiences, and allocating resources. |
| 10 | Digital Marketing Project | Students work on a real-world digital marketing project, applying the concepts and skills learned throughout the course. |
Course Pricing
$499
- Lifetime access to course materials
- Access to instructor Q&A sessions
- Certificate of completion
- Access to NovaLearn's career resources